Mindful World
Content discovery, strategy, & generation,
across multiple touchpoints
-- Services
Content Strategy
Campaign Dev
100% Sustainable
Content Direction
Multi-disciplinary Pipelines
Video & CGI & VP
Social Automation
Brief
Magnet presented Powerhouse with a challenge unlike any traditional New Product Development (NPD) project: To capitalise on their rebrand positioning gained with 'Botanicals', and build a campaign that announces this new product, but also signifies a major change in the company's values and direction. This change was inspired by a renewed focus on "care, value, & Sustainability". This mission involved expanding the network of Magnets' agencies and content pools to encompass SEO, social, paid, and ATL media agencies - connecting these teams, messaging, and visual demands together into a single campaign window that supported holistic content demands.
Challenge
The campaign needed to position Magnet as a brand dedicated to sustainable practices, social responsibility, and positive living impacts.
Inspiring consumers to make mindful choices and encouraging a collective effort towards a better future. Working within a defined creative and production window of required a more strategic approach to content planning, creative direction, and production strategy.
![](https://pierechod.co.uk/wp-content/uploads/2024/02/Magnet_Kitchens_04.jpg)
![](https://pierechod.co.uk/wp-content/uploads/2024/02/Magnet_Kitchens_05.jpg)
![](https://pierechod.co.uk/wp-content/uploads/2024/02/Magnet_Kitchens_06.jpg)
![](https://pierechod.co.uk/wp-content/uploads/2024/02/Magnet_Kitchens_07.jpg)
Building longevity for production assets, by creating 'digital twins' of all branded assets. We were able to create dual shooting environments across virtual & physical spaces. We built hybrid crews with dual digital and physical functions.
Our approach was comprehensive in strategy, creative, and pre-production phases.
Focusing on reducing the number of physical productions and consolidating the needs of all department's and agency stakeholders into a single production strategy.
Approach
![](https://pierechod.co.uk/wp-content/uploads/2024/02/Magnet_Kitchens_04_B.jpg)
![](https://pierechod.co.uk/wp-content/uploads/2024/02/Magnet_Kitchens_04_A.jpg)
We emphasised digital collaboration, working with CGI previsualisation to minimise physical resource usage, and prioritising sustainable practices in every aspect of production, from set construction to logistics - catering to wardrobe selection.
We embraced innovative production techniques, like Virtual Production, to enhance efficiency and minimise environmental impact.
Ultimately, the Mindful World campaign is a testament to a brands commitment to sustainability, efficiency, and the power of collaborative innovation. It resulted in a vast digital asset library that supports a wide range of content needs, from TV commercials to social media, ecommerce to print, ensuring that the campaign's message resonates across all platforms and supports Magnet's vision for a more mindful and sustainable future.
![](https://pierechod.co.uk/wp-content/uploads/2024/02/Magnet_Kitchens_10.jpg)
![](https://pierechod.co.uk/wp-content/uploads/2024/02/Magnet_Kitchens_09.jpg)
23 %
Increase in average order value (AOV)
35 scenes
Collaborating on a single production window
350 %
increase in Magnet consideration
What We did:
Powerhouse and Magnet won an Ideal Home Sustainability Award and a UK Content Award in 2023 for the attributable 'production and sustainability results' employed across this campaign.
- Created thousands of reusable, cross platform assets
- Developed virtual and physical mirrors of production environments
- Created B2B and trade installer content alongside ATL and digital content
- Won multiple awards for creativity and sustainability
- Defined highly targeted niche campaigns from the evergreen assets commissioned
- Worked at a 100% carbon neutral content marketing level. Using AdGreen and AdNetZero.
Check out
our other projects
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Christmas is a magical time of the year. Like every retail Booths relies on their brand and share of voice during this time to elevate their seasonal attention.